|Photo Credit: CEO Bill Hagelstein of RPA|
The Big Question: Is college worth the trouble and expense with tuition hikes and the increase of “boomerangers”?
The Panelist’s Answer: College will be valuable to the focused individual who is willing to specialize in his or her career.
- “Marketing Possibilities in Digital Space” An Interview with Bill Hagelstein of Rubin Postaer and Associates (RPA)
1. Be a big dreamer and doer.
2. Hone your skills in college.
3. Leave a legend.
After a phone interview with CEO Bill Hagelstein of RPA, I have the impression that he is confident that the next crop of graduates will produce a business legend. You may wonder how he can say this with persistent youth disillusionment through college graduation without jobs.
He sets the stage : digital space has room for the passionate, creative and educated people. He describes the marketing field as expansive and expanding. Can the digital space he describes be limitless? As a CEO of the top ad agency in the nation, he says management is seeking individuals with passion and college training. You may have seen RPA’s Super Bowl Spot.
When asked how young people can compete in this new business climate, he asserted that a college education is still necessary for individuals to remain competitive as job seekers. College is necessary for success after high school. Bill Hagelstein exhorts the big dreamers and doers to persevere despite tuition hikes. “Train in college for business marketing and journalism,” he says.
So SmartyGirlLeadership readers, pay attention to the opportunities in digital space and come up with your big idea. You might be the one to create something that didn’t exist before in technology and marketing.