Happy Valentine’s Day!
|Photo Credit: Pink Dress Coat via Tracy Tatum on Pinterest|
This V-Day 2013, we are joined by Baker Street Advertising’s Chief Creative Officer Brian Bacino to share 5 Habits of the Successful New Hire.
Q: Brian, thanks for this phone interview.
Readers are interested in hearing from you in a brainstorming session. What are your thoughts?
Last year, Readers wanted to know how to avoid becoming Boomerangers. Brave young adults made the choice to enter college despite tuition hikes and high unemployment numbers predicted post-graduation.
|Photo Credit: Pink Book Nook via Pinterest Miris.|
C-level leaders such as RPA’s Bill Hagelstein, Phelps Group’s Ed Chambliss, Pollack PR Marketing’s Noemi Pollack spoke with SmartyGirl because they wanted young adults to still pursue college despite headlines that suggested college was too expensive and wouldn’t help them land work anyway. These leaders from top PR and Marketing firms gave insight into why a college education is necessary for a successful marketing and PR career.
In 2013, there’s a new negative label: “Generation Jobless” as described in Joe Light’s article in the Wall Street Journal. Readers are wondering about your suggestions for them, as new hires, when they graduate from Mass Communication programs in June 2014.
|Photo Credit: SF Giants Sergio Romo|
|Photo Credit: Bacino’s Daughters with SF Giants|
His advice comes from his experience as a brand storyteller, graphic designer and writer. Currently, he works for Baker Street Advertising. His hobbies include coaching youth sports and taking his daughters to baseball games.
|Photo Credit: SF Giants Matt Cain, Sabina and Brian Bacino|
Q: How important is it for a woman for advancement in the workplace to show that she is “one of the guys”? The problem of “Brogrammer” culture is everywhere and it’s most likely that the women in the office will be outnumbered the men. What are your suggestions?
|Photo Credit: SF Giants Promo|
A: To gain respect in the workspace, women don’t need to compete with men shot for shot at the bar. Instead imagine that you are all soldiers. Who is willing to jump on the grenade? When an individual takes one for the team, he/she inspires respect. What are some ways of figuratively jumping on a grenade? This could mean taking ownership and coming up with a solution for a problem.
|Photo Credit: Hipster Glasses via Pinterest Taylor Everson|
Q: Is it necessary for a career woman to follow sports in order to be taken seriously and accepted by the mostly male group?
A: I don’t suggest artificial enthusiasm for football, baseball or basketball for sake of being liked. Forced cultural social norms are a bad way to go.
|Photo Credit: Bacino’s Daughter Days of Bonds|
You mentioned that your college aged SmartyGirl readers may feel a bit scared hearing the term “Generation Jobless”. But if they can articulate how they grew up with new media such as instant messaging, smartphones, Twitter, and tablets they won’t be jobless.
I’d say to them to make sure they don’t short-change themselves. Do you know how aggressively companies want to be part of new media? If a new hire can explain to the rest of the department how she uses new media to make purchase decisions, this would be a highly desirable asset! A thought-starter: SmartyGirls, while still in college, can brainstorm/mindmap how they would teach the new media they use daily and guide veteran employees how to react to buyer behavior.
Q: What is the hardest part for a new hire? What have you observed? Who washes out in 90 days?
Dear SmartyGirl Readers,
Brian highlighted a competitive advantage that you didn’t know you had. Yes, it’s true that headlines predict gray skies. However, you don’t let the rain deter you. You put on rain-proof boots and carry an umbrella. Right?
In a nutshell, Brian says to avoid short-changing yourself.
Employers want to know how a target audience process its ad campaigns, evaluate its claims and make a purchasing decision. That new media user fits your own profile.
As a Gen Y adult, you grew up with tablets, smartphones, Twitter and instant messaging. The ability to describe the audience for the integrated marketing campaigns is useful.
- Can you explain the steps and the decision paths in your reasoning?
- Provide a walk-through how you consume media.
- Where do you go for trusted reviews? How do you cross-reference honesty?
Can you explain your processes clearly to someone senior how you reach a purchasing decision? If so, you have an edge! This is your advantage in the work place.
This is a thought-starter how to use your advantage for employment with your advanced education. For more ideas to plan your strategy as a new hire, see Marie Claire’s “10 No Fail Ways to Wow Your Boss”.
Associate Editor, Erica Tyler