Miranda Sings is a YouTube Channel produced by a singer-actress and her creative buddies to parody web celebs who use poor production value without apology. You might be a fan of IndyMogul, one of the many YouTube Channels that provide DIY instruction for creating amateur digital shots with a few pro tips.
|Photo Credit: SGL Media Production Student Renee|
What’s the secret of special effects, proper lighting and clean audio? Following best practices such as: avoiding video editing transitions that draw attention to itself, compensating for harsh shadow on a subject’s face, and selecting the right mics when shooting raw footage in the field.
SGL Media is expanding into podcasting and YouTube entertainment DIYs. Our roll-out will be gradually over 2014. We accept mp3s and video files content of 2 minutes made by our readership via Dropbox. In other words, send us a Dropbox link to your final product.
Our Editor-in-Chief, Renee Marchol, is being mentored by Palo Alto’s Media Center as a production student.
What are a handful of YouTubers or podcasters who have your respect? Eat Your Kimchi, PBS Idea Channel, and It’s Okay to Be Smart are three of Renee’s favorite shows last year on YouTube. Much like the Summer and Autumn Fitness Challenge, our editors participate along with our blog’s readership. We wouldn’t ask of you what we are unwilling to do ourselves. Yeah, we’re legit like that.
|Photo Credit: PBS Idea Channel via YouTube|
For our Editor-in-Chief, her day job as a web marketing writer (i.e. corporate blogger) puts her in work teams with audio and video experts regularly. After all, content is not just through reading but viewing still images and listening to the soundtrack that accompanies dynamic video. Right?
Therefore, heeding the call of Wired’s Clive Thompson, let’s create some quality content across social media together! That’s right, it’s publishing after all. Yup. You tweet, right? Do you do it regularly? Do you express a point of view and respect your followers by entertaining them? Well, I hate to break it to you but you’ve been publishing digitally.
What’s makes publishing quality different from the alternatives?
1. If it’s blatant advertising, it will tell you so. None of that pretending-to-be-objective.
2. Someone is responsible for updating it regularly. An intern, friend or hired guest will show up to deliver content as expected monthly. A coordinator ensures that this happens.
3. The tone is consistent. Think of the Oatmeal with a slimmed-down Blerch. No way, right?
4. It obeys journalism rules of giving credit. No stealing. Stealing is d-baggery.
5. A group of decision-makers weigh-in on drafts of posts before it airs. Friends who love us will tell us when something is a very bad idea.
All that throat-clearing to lead up to the contest!
What’s this season’s creative challenge? SGL Media is hosting a comedic digital short. The prompt? What if you were given a tin can on a cotton string as a prop? How might you and your friends build a 2 minute story around it? Combine donuts and teleportation. Why donuts? Why not? Our editing team loves donuts. Renee has a weakness for pink sprinkled cake ones.
|Photo Credit: SGL Media iCan Spring Film Contest Pink Sprinkled Cake Donuts|
Pop a mini eclair in one can and have your friend receive it in the next town or overseas. The iCan phone: I can teleport that.
|Photo Credit: Production Student Renee at Royal Pin Donuts in South San Francisco Owner Kim & Regular Ted|
This contest is in line with business entrepreneurs, web creatives and stand up comedy.
Note: SGL Media is not assuming any liabilities for user generated content. SGL Media hosting is limited to selecting the winner of the digital short contest and airing the film across its sponsors social media networks including its YouTube partners. SGL is unable to assist with location waivers, talent permissions, equipment or travel expenses. Instead, we are encouraging readers to team up with existing student production crews, volunteer directors and local businesses for venues. Contest deadline: April 2nd. Winner and 2 honorable mentions will be announced May 7th!
Special thanks to Royal Pin Donuts for allowing permission for Palo Alto Media Student Renee to shoot her humor documentary this week at your location with your team of early-risers.