Renee Marchol Productions is owned by Renee Marchol the Founder of SmartyGirlLeadership.com.
She debuted with her City of Seattle and State of Washington business license this March 2016. Whether hired as a one-woman-band as on-camera interviewer for promotional videos or as producer overseeing a small local Seattle production crew for audio interviews, Renee brings the same professional and professionally-funny spirit to her deliverables for clients. She has written two book length audio scripts and is the author of two ebooks on Amazon Kindle and audiobooks on Audible
60-second Audio Production On Spec for The Color Run 5K
She uses her resources at Renee Marchol Productions to be an active part of her community in Seattle by producing audio interviews of athletes on 5k day, capturing audio storytelling memories of a life well lived in palliative care and hospice settings, and boosting local small business owners like herself with skills-swap over coffee and coconut cake.
Call to book your no-cost consultation (advisor available on weekend evenings between 4:40 P.M. to 9:30 P.M. ) at 425-435-5555.
60-seconds of edited audio MP3 professionally produced, recorded live (without a sound booth) in-the-field
audio interviewer traveling out to meet you, prepping the speaker and practicing answers
raw recording 20 minutes
cutting down useable audio content for marketing purposes or non-commercial storytelling (i.e. funeral slideshow overlay as narration, family history by a senior before last stage Alzheimers, “I AM More Than My Disease” self-talk for patient re-listening and ASMR)
converting the wav file to MP3 format
Types of payment accepted include in-person credit cards via Square and online payment via PayPal to firstname.lastname@example.org.
Pro Bono Video and Audio Production is closed for this season. Details for future applicants can be found below.
Once per season, our subject matter experts will review proposals by nonprofit clients for pro bono video editing. For eligibility requirements, please see the checklist below.
Note: SGL reserves the right to decline proposals that are not feasible and not aligned with our mission.
- Final deliverable a 3-minute digital short (mini-project)
- Designated point-person (24-hour reply) that our video editor can access during the project
- Time line: 3-weeks (not urgent)
- Operating system: Mac not PC
- Credit for our Video Editor including acknowledgement in social media shares
- Proficiency with Google Drive, Gmail, Skype, password-protected Vimeo and Dropbox shared folders
- Signed talent/location waivers for all on-camera individuals
- Authorized use of high resolution images and logos
- License to use music MP3
- Commitment to 20-minute Skype interview
- Feedback within 24 hours on first draft
- Maximum twice per week contact for three weeks
- No cell phone calls please
- Spelling of first and last names for all acknowledgements for scrolling credits
If you meet the above requirements, then request a Google Calendar appointment for a complimentary consultation by sending an invite to our creative services email: Staff@smartygirlleadership.com
Skype appointments limited to 5 A.M. to 11 P.M. Pacific Standard Time Tuesday-Sunday
Guide to Getting the Best Out of Your Pro Bono Commercial Videographer: 5 Tips Nonprofits Must Know by Renee Marchol
The language of business and entertainment might seem like gobbledygook. However, knowing jargon such as scope, deliverable, sales conversion, bottleneck and client-consultant feedback is a great advantage to nonprofits.
Scope: What territory is the responsibility of your consultant? For how long? How often? To what degree? To which audiences?
Deliverable: What is the concrete, measurable end product? For instance, quantify what it means to your organization to become more popular on Tumblr. On YouTube? Are you comparing yourself to the right competitors in the same market space? How can the effectiveness of video marketing content be measured? Do you have related merchandise or services that can be sold as a metric?
Much like getting the haircut you want, you bring samples to the hairdresser what you might mean by “edgy”. Likewise, give three examples that exist to give the consultant your vision of content tone, visuals and pacing.
Sales Conversion: Sometimes this is called KEI. What is the direct correlation between your marketing effort during a set campaign and resulting sales/increased donations?
Bottleneck: A temporary impasse. This is often a logistical roadblock. Seek to solve this so that the work flow can proceed.
Client feedback: Avoid being vague. Adjectives such as good, great, more or bad are vague. If you don’t like something, say so. Even better: use an analogy. If content or delivery seems dull, you can compare the current draft to flabby toast. Use sensory words. When possible, suggest alternatives that are feasible. Be part of your own solution.
Consultant feedback: He/She is likely to use terms like strength, weakness, opportunity, competitive landscape, competitive advantage and insights.
Seemingly unimportant satisfaction surveys give valuable information to the consultant so that he/she can make adjustments ASAP.
You might have an opportunity to receive in-service training from a video content marketing videographer who usually contracts for enterprise clients.
What can nonprofits do to reduce friction when combining forces with videographers to create marketing content to improve sales, recruit new hires or attract continued funding?
Be clear in what resources you can offer the person helping you. Don’t overpromise. Avoid guessing the number of labor hours your in-house staff can spend to answer questions, provide access to files or assist in obtaining permissions. Be transparent in what is off limits too.
Obtain signatures and write out expectations in a written agreement with all parties.
Communicate how you will treat intellectual property and the disposal of raw footage, revisions and unused stills. Be consistent. For example, if you reformat Class 10 SD memory cards once the project is over and a final project exists–really do erase. Why? There’s a risk that a file gets into the hands of a third party and is remixed, re-edited without the original artist’s credit. Write policies for external vendors, temporary consultants and internal staff how to handle streaming storage. For instance, to maintain password security: how often will the code change, who will be able to add editors to a shared folder, and will it be downloadable by the public?
Be timely. Oftentimes the volunteer from a corporate background has a strict deadline to complete your project and tie up loose ends. He/she will not be able to field questions 6 months after the end of the agreement because the next project with another client will be priority.
Use conventions for scrolling credits, anchor text, SEO keywords, hashtags and shout outs. Formatting and sequence matter. In some cases you’ll be expected to provide/ask for high resolution images of the consultant’s logo or profile picture.