Guy Kawasaki is known for a lot of things. Once famous in Silicon Valley as a key evangelist for Apple’s Macintosh, he’s kept busy since. Cofounder of news aggregation site Alltop and Garage Technology Ventures, he knows a bit about starting companies. His books, such as The Art of the Start, are invaluable resources for entrepreneurs, but Guy shared three important themes with SGL.
Likability: It’s obvious that your brand needs to be likable, especially if you’re a consumer facing company. You need people to want to spend time with your product or service, whatever it may be. Likewise, if you’re the face of your business, people need to like you, too. You need to attract the best partners, whether those are investors, potential employees, or otherwise. Guy has more to say on this in Enchantment: The Art of Changing Hearts, Minds, and Actions
Trustworthiness: Consistency. Dependability. You need to deliver on what you promise. Again, this happens on a personal and product level. Consumers need to know that they can count on you delivering what you promise. Similarly, employees and partners need to be confident that you’ll provide them with what they need to succeed.
Competence: As with anything in life, success depends on you working to the best of your ability. It’s important to utilize your skill set and strive to continually expand it. The entrepreneur is often one who wears many hats. While you may not be the strongest in every area, there is always opportunity to do something a little better than you did yesterday. That said, Guy understands that the people around him can excel in certain areas. He consults his wife when forming new relationships, believing that women often have a greater intuition about who to trust. Sometimes competence for your company is about knowing who is best fit for a given task.
If these tips leave you eager to learn more, Guy has plenty to share. His latest book, APE: Author,Publisher, Entrepreneur – How to Publish a Bookis a great insight to the benefits of starting your own endeavors (One benefit? Guy makes more money selling one $2.99 Kindle copy than most authors do from a $30 hardcover). Of course, you can follow him all over social media, but Google Plusis the place to be. Guy loves G+ probably more than anyone else, resulting in a book and a job with Google’s Motorola where he is working to create a G+ mobile device community.